Explore the Benchmark
What We Measure. Why It Matters
Sales Nationals evaluates execution in live buyer conversations under realistic pressure.
Enter the Live Scenario
Enter the Live Scenario
We do not measure personality
We do not measure charisma
We measure decision-driving behavior
The 6 Execution Dimensions
Each dimension reflects observable execution under pressure – not opinion
Dimension
Definition
Discovery Depth
Ability to surface economic, political, and personal drivers — not just surface needs.
Risk Calibration
Ability to name, size, and reduce risk without overpromising or retreating.
Value Framing
Ability to anchor value to business outcomes — not features.
Objection Navigation
Ability to handle resistance without defensiveness, discounts, or premature pitching.
Commitment Control
Ability to secure a concrete next step without pressure or discounting.
Conversation Structure
Ability to keep sequencing clean: pacing, focus, and decision clarity.
How Scoring Works (High-level)
Sales Nationals scores execution against a consistent competency standard. Scoring is produced from the live conversation record and observable behavior in context.
Scoring is produced from the live conversation record and observable behavior in context
A weighted competency model
Transcript-based evaluation
Behavioral signal recognition
Risk and commitment detection
Consistent scoring rules across all attempts
Performance Tiers
Results are recorded as performance tiers across all completed attempts:
TOP 1%
TOP 10%
TOP 50%
TOP 10% means the attempt placed within the top tenth of all recorded attempts.
Current Benchmark Snapshot
Early benchmark signals from recorded attempts:
Average secure-next-step rate
11%
Clean close without discounting
5%
Most common failure
premature pitching
Most common risk
vague next step
Who This Is For
This is for sales professionals who: carried real quota responsibility, sold under genuine pressure are at ease being evaluated without protective narrative
This is neither training, nor recruitment, nor spectacle.
What Founding Contenders Receive
- Permanent designation as Founding Contender
- Participation in the inaugural cohort
- Early access to new scenarios and formats
- Opt-in visibility into personal ranking and percentile
No discounts. No incentives. Only signal.
What Is Required
- Individual participation (not a company program)
- Completion of one benchmark scenario
- Acceptance of public percentile ranking
No preparation materials are supplied. The measurement is the purpose.
What This Is Not
not a training simulation
Not a personality test
Not a sales theory quiz
Not a scripted role play
This is a live execution benchmark
Think you understand the standard?
Enter the Live Scenario
Enter the Live Scenario
The Window
Founding Contender enrollment is confined to the inaugural season. When the benchmark hardens, this designation closes permanently.
Invitation
If you hold that sales performance should be measured - not narrated - you may apply to become a Founding Contender.
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